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Creative Style Profile

by Beverly Kaye and Beverly Olevin

Creativity is what brings energy and excitement to the workplace. It's also what increases productivity, innovation, and gives organizations a strategic edge. According to a recent IBM survey, more than 1500 CEOs from 33 industries identify creativity as the skill most needed to be successful in today's business world. That's why it's not only important - but essential - to teach people how to think creatively.